In my capstone course this semester, we worked in teams to develop a full-scale campaign for a real client. As part of GloUp—an agency focused on elevating brands—we partnered with Yahoo to create a strategy aimed at repositioning Yahoo News for a Gen Z audience. The concept centers on restoring trust in a fast-moving digital landscape by positioning Yahoo as a credible, clarifying source in the moment between seeing and believing.
View our final slide deck here: https://canva.link/nppbzha27bf3rm6
View our final digital book here: https://canva.link/o8dmyf0492ynvgw
