In my Advertising Portfolio class at Syracuse University, we were tasked with selecting three brands to develop full advertising campaigns for. One of the brands I chose this semester was Campbell's Soup.
For this campaign, I focused on positioning Campbell’s as a symbol of timeless comfort, something that remains constant across generations in a fast-moving, ever-changing world. The concept highlights how, while trends, technology, and daily routines evolve, certain rituals, like a bowl of soup, continue to provide familiarity, warmth, and connection.
I used Adobe InDesign to design this campaign, with imagery sourced from Adobe Stock, to create visuals that reflect both nostalgia and modern relevance.
